Prime Title •

Life-Changing Events That Move the Housing Market - Prime Title

The real estate market is challenging for both buyers and sellers right now. Mortgage interest rates are still high so a lot of people who might have been considering selling their homes are postponing those plans. Buyers who would have entered the market are also hesitating because of the lower supply, higher home prices, and high interest rates. Those people are choosing to stay out of the market until conditions are more favorable for them.    There are those, however, who have no choice but...
Prime Title •

Why Today’s Housing Inventory Shows a Crash Isn’t on the Horizon - Prime Title

Though there has been a lot of chatter the last couple of years about a housing market crash, industry experts now agree that isn’t likely to happen. While prices may fall a bit over time, they aren’t going to bottom out. There are a few different reasons why.    In order for there to be a housing market crash, there has to be more supply than demand, which is what happened last time the market crashed. Too many properties were on the market and prices of homes tumbled, causing the crash. Right...
Epic Presence •

Why Tech Media Coverage Is Often Irresponsibly Utopian

The media has the power to confirm or refute social narratives, depending on how it frames a story. This power is a major responsibility because people rely on the media to keep them informed — especially when the story in question is about something the audience has very little experience with or understanding of, write Glasgow University researchers Dr. Catherine Happer and Greg Philo. When people are completely reliant on the media for information, or even for an informed perspective, they’
Epic Presence •

Rebuilding the Fourth Estate: The Press’s Role in the Digital Era

An informed citizenry is essential to a functioning democracy. A neutral and unbiased press is necessary to educate citizens. But the growth of digital media outlets that allow anyone and everyone to become “journalists” who share the news of the day has eroded the value The Fourth Estate and bred mistrust between the media and the people. Anyone, on either end of the political spectrum and everywhere in between, can present any information on digital outlets as facts. Those in power have taken
Epic Presence •

Content Trends That Will Shape Audience Engagement

Over the last decade, technology has caused a seismic shift in the way consumers search for, find and engage with content. That evolution is going to continue through the next decade. Building upon that evolution will be one of the most pressing challenges for marketers. They will have to continue to evolve the ways they communicate with people to keep up with the constant state of transition in content marketing, says Robert Rose, chief strategy officer at The Content Advisory. These are some
Epic Presence •

Are the Media Morally Obligated to Stop the Spread of Fake News?

The 2016 U.S. presidential election set off a firestorm of rage against media companies for their culpability in spreading fake news and misinformation during the election. While 2016 certainly wasn’t the first example of how impactful fake news can be, the proliferation of misinformation during that campaign emphasized just how big of a problem fake news has become. Consumer Trust in the Media Is at an All-Time Low In a look back at the coverage, an analysis of major news sites during the fi
Epic Presence •

Customers and User Generated Content Can Strengthen Your Marketing

Establishing trust with your target audience is hard. Consumers are more wary than ever of brands and the claims they make. A study by Trinity Mirror Solutions and Ipsos Connect puts numbers to that claim: That presents a serious challenge for marketers trying to reach consumers with relevant messaging. If consumers aren’t listening to brands and don’t trust them, who do they listen to and trust? Their peers. According to research from referral software company Ambassador and Neilsen’s Harris
Project Insight •

Why Project Managers Are Also Becoming Change Managers

Project managers are seeing their roles evolve to include that of change manager. This shouldn’t surprise anyone as the function of both of these roles are similar - to ensure that a project delivers on its goals. Tim Creasey at change management solutions company, Procsi, notes that the distinguishing difference between these two disciplines is that project management focuses on the technical side of a project while change management focuses on the people. Both roles are necessary to the succes
Control Solutions •

How Facilities Managers Can Prepare for Weather and Climate Change

Climate change already has real and immediate effects on facilities in the US and around the world. According to the National Oceanic and Atmospheric Administration, the United States has experienced significant amounts of damage from an increasing number of severe weather events. In 2016, there were 15 weather and climate events with losses exceeding $1 billion each across the United States, including drought, wildfire, inland flood events, severe storm events and a tropical cyclone event. Cha
Control Solutions •

Daylighting Industrial Facilities: Why You Need It And How To Capture It

Sustainability is more than a lofty business goal. It has become a necessity for companies in response to the push for environmental stewardship in business practices. Combine sustainability with a business need to maximize budgets, and facilities managers often end up spearheading environmentally friendly programs that help a business save money. One area that facilities managers should consider is lighting. Daylighting, the use of natural light to illuminate interior spaces, has become a popu
Control Solutions •

Tips For Protecting Historical Features While Modernizing Landmark Buildings

Historic buildings tell stories and become integral parts of a community’s identity. When a company moves into a historic building, it accepts the responsibility of maintaining the historical integrity. This can be especially difficult when it comes time to modernize landmark buildings. In a previous post, we made the business case for modernizing historic buildings and explored successful case studies. Now, we are going to explore the ways FMs and building designers can respect the history of
Epic Presence •

Companies That Successfully Pivoted Their Content Marketing Strategies

Content marketing is about creating value for customers. Audiences are looking for more from brands than traditional advertising. To speak to those expectations, many companies have become quite sophisticated in the ways they map out their customer journeys and their audience experiences. Once a company maps and understands those experiences it creates, the company can focus on creating content that most resonates with its audiences. Companies that understand this and focus on creating and exe
Ghostwritten •

Companies That Successfully Pivoted Their Content Marketing Strategies

Content marketing is about creating value for customers. Audiences are looking for more from brands than traditional advertising. To speak to those expectations, many companies have become quite sophisticated in the ways they map out their customer journeys and their audience experiences. Once a company maps and understands those experiences it creates, the company can focus on creating content that most resonates with its audiences. Companies that understand this and focus on creating and exe
Control Solutions •

Getting Your Facility Zero Landfill-Certified: What You Need To Know

Trash is out. Sustainability is in. Where does your company fit on the spectrum? A big cultural focus right now is sustainability, especially in industry, and waste is a big part of the sustainability equation. As Mahesh Ramanujam, president of GBCI and COO of the USGBC, says, “By reducing and eliminating the volume and toxicity of waste and materials and aligning green rating systems, we are one step further in transforming the market to be more sustainable.” And companies that are able to pr
Control Solutions •

Managing an Aging Building: How to Assess and Plan for Upgrades

Buildings don’t fall apart overnight. Deterioration is a slow process that takes its toll over time, which is good news for facilities managers. It means you have time to assess and plan for upgrades before they become costly repairs that interrupt operations. As buildings age, they face normal wear-and-tear issues. But when should facilities managers expect the larger repair and maintenance issues to start? David Albrice and the team at RDH conducted a study that concluded there are five stage
Control Solutions •

Improving Workplace Acoustics: Solutions For a Noisy Space

Noise pollution is one of the biggest factors in loss of productivity in a workplace. Noise pollution not only affects an organization’s bottom line, but it also affects employee satisfaction and morale at work. Combating noise pollution has become especially important, and somewhat more difficult, in open-area office spaces, which are becoming more common in a lot of organizations. As the team at ADI Acoustics notes, private offices are becoming a thing of the past, and workstations are gettin
Gifts Etc Blog •

Take Your College Tailgating Party to the Next Level with Branded Products for Prepping and Serving Food & Drinks.

The start of the school year also means the start of tailgating! Football season kicks off in the fall, and the tailgating fun doesn’t end until after baseball season in the spring.  It’s never too soon to start stocking up on supplies for those long days and exciting nights of tailgating fun. Check out these great tailgating necessities that will showcase your school spirit and make you the envy of everyone around you. One of the biggest responsibilities of any gameday party host is prepping a
Gifts Etc Blog •

Flaunt Your School Spirit with Unique Treasures for Your Dorm Room

Few things in life are as exciting as decorating your first dorm room. It’s your first home away from home, and you have total creative freedom to decorate the space. With the average size of a dorm room ranging between 100-200 square feet, you don’t have much to work with, but that doesn’t mean you can’t throw in unique and personal touches to make the space yours. And since you are now part of a university family, branded treasures are a great way to show school spirit and support.
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